When sales of Cillit Bang were in decline, we came up with the idea
bringing back the iconic Barry Scott. Not the annoying Barry Scott
that had become an irritating caricature of himself, but the energetic,
enthusiastic Barry Scott that launched the product 10 years ago.
People had to believe that this was a guy who had invented a great
product and somehow found a way to advertise it on the TV.
People love the small guy making good. What would a cheeky
entrepreneur use as the perfect vehicle to launch his turbo
powered cleaners? Of course, a purple fighter jet.
The result? 225% uplift in sales at launch and the highest trending tweet on Twitter on the day.