We are Mick and Hen.
As in ‘Where are Mick and Hen? Have Mick and Hen seen this? Did Mick and Hen approve this? Are Mick and Hen in the meeting? Where are Mick and Hen these days? Mick and Hen are brilliant. You have to invite Mick and Hen, they are great fun. Get Mick and Hen to take a look at that brief, they will crack it in an hour. I’m not calling the client without Mick and Hen on the phone.’ We come as a package and always have.
There is no Mick without Hen and no Hen without Mick.
We like it that way and so does everyone we have ever worked with. People like us, clients like us, even account people like us. Give us a problem, we will give you a solution. That’s what we do and we do it brilliantly. For the last 9 years, we have been running the Reckitt Benckiser business for Havas London. We ran it like a small agency, with our own account management department, our own TV production department and our own planning department. We did it with dedication, enthusiasm and a lot of good humour. But above all, we did it successfully. We made money for Havas and we made money for RB.
Now we want to bring Mick and Hen to your accounts or your agency.
When sales of Cillit Bang were in decline,
we came up with the idea of bringing back
the iconic Barry Scott. Not the annoying
Barry Scott that had become an irritating
caricature of himself, but the energetic,
enthusiastic Barry Scott that launched
the product 10 years ago...
Vanish Tip Exchange
What is the best way of proving a stain remover works? Get the people who have successfully
tried it to tell us how they got their brilliant results.
Via Facebook, we contacted anyone who had ever used Vanish and asked them to send in a video
telling us what they thought of it.
The response was phenomenal...
How do we convince consumers to pay a premium price for a dishwasher tab in a recession?
Tell them they are worth the money.But we aren’t
going to convince them, we are going to get food
bloggers to do it. Anyone who pays so much
attention to making amazing food will want to pay
as much attention to the dishes they serve it on...
What’s the easiest way to get more people to buy more dishwasher tabs? Get more people to buy dishwashers. The idea behind this campaign is to dispel the myths about the expense of running
a dishwasher and remove all the barriers
to purchase. So we approached all the
The National Lottery
Every lottery that is launched in any country around the world goes through a 7 year cycle of boom,
decline and re-launch. This series of commercials
we created while at WCRS, completely reversed the decline for the first time ever and sales of
Lottery tickets actually increased...
How do you sell an expensive air freshener in a market crowded with similar brands and
cheap own label fragrances to a target
market who care more about smell than branding? Simple.
You sell it like a perfume.
Enter ‘the House of Airwick’...